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Trader Joe's Integrated Campaign
(This project was for school and is not affiliated with Trader Joes) For this project we created a marketing campaign that follows each step of the social lifecycle process. I conducted an initial audit of the brands current socials and from there created my key persona. I made a content calendar which takes place over 90 days in Q3. From there I created 3 of the 10 media ideas to mockup.
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