Burt's Bees Integrated Campaign

I created an integrated campaign with 6 tactics for an Advertising class. I chose Burts Bee's and wanted some of my tactics to blend together. The main theme was that each Burts Bees flavor is personal to the customer. I created a Buzz Feed quiz where you'll be matched with the flavor for you. From there you can scan the spotify link and be taken to a playlist to fit that flavor. I also chose to utilize influencer marketing and created an Instagram Reel promoting the chapsticks and the Buzz Feed quiz. In addition to these I created an interactive pop-up for beachgoers to get chapstick when they are out through a Burts Bees vending machine. To push that personalization aspect I also created billboards with each chapsticks personality types as well as Instagram Carousels with memes for each flavor.